NAPERVILLE - A recently published white paper by the Performance Improvement Council of the Incentive Marketing Association called “Business is Social: How Companies are Creating New Sources of Value,” asserts that business is inherently social, therefore companies create value not just in the goods and services provided, but also from the networks and social interactions they facilitate.
In the paper, PIC Executive Team member and Maritz Vice President Jerry Klein asserts that companies create value through the social networks they build and foster. This value is known as ‘social capital.’ 
Social capital extends the axiom that the customer knows best to the level that customers are one of a company’s greatest influencers - influencing the external brand perception as well as the internal product innovation cycle.
To view the complete paper, visit www.thepicnow.org and click on the link from the home page.