Kendall College School of Hospitality Management, ranked the No. 1 program in Chicago for preparing students for hospitality careers, has released its first trends outlook for the hospitality industry in 2014.
The main trend is that global is going strong and that International knowledge is in demand.
According to the World Travel & Tourism Council, the travel and tourism industry is currently among the largest and fastest-growing industries worldwide, forecast to support 328 million jobs, or 10 percent of the workforce, by 2022. A top 10 industry in the U.S., travel and tourism provides one out of eight jobs, with that number increasing at an exponential rate, adding approximately 55,000 jobs per month in 2013.
Specifically, with the U.S. a global travel hub, forecasting nearly a 30 percent increase in international arrivals through 2018, and Chicago already reaching 65 percent of the mayor’s goal of 50 million visitors by 2020 in just two years, Kendall suggests the number one trend is “International Knowledge in Demand.”
“It’s an exciting time to be part of a fast-paced and evolving industry, and it’s our goal as thought leaders to provide an unparalleled, well-rounded education that positions students ready for opportunities in the U.S. and beyond,” said Kendall College President Emily Williams Knight.  
“Chicago is one of the most vibrant hospitality and business centers in the country, so students have a unique opportunity to literally be in the center of such a dynamic and important global industry, which ultimately gives them a professional edge.”
Not only is a global, real-world perspective incorporated into the Kendall curriculum, but as part of their training, Kendall students can earn a Glion Advanced Certificate in International Hospitality Management, giving them a unique multicultural perspective as well as a highly-respected international credential to help compete in an increasingly global marketplace.
Chicago will offer more than 165,000 hospitality careers by 2020.
 According to Knight, 96 percent of December 2012 hospitality program graduates reported finding a job in their field within six months of graduating, in positions ranging from catering manager to event coordinator to guest services agent.
In addition, never has a user-generated online rating meant as much as it does now. The 21st century is the age of digital referrals, and the power of what’s posted on the web via user-generated review sites — digital word-of-mouth — can drastically impact a business’ revenue. There are 3.3 billion brand mentions in 2.4 billion brand-related conversations within the U.S. every day, and the typical American mentions brand names 60 times per week in online and offline conversations.  
According to the 2012 Luxury Trend report, more than 33 percent of its customers consider TripAdvisor reviews to be extremely important.