McDonald's adds QR codes to packaging
Thursday, January 17, 2013 7:43 AM
OAK BROOK — McDonald’s is unveiling new packaging designs on all carryout bags and fountain beverage cups this week with QR codes to provide consumers with information about its products.
The new packaging is designed to communicate brand stories in an engaging and modern way, the company said in a release. A blend of text, illustrations and a QR code will deliver facts about the brand and make nutrition information easily accessible from mobile devices.
“Our new packaging is designed to engage with customers in relevant ways and celebrate our brand,” said Kevin Newell, McDonald’s Chief Brand Officer. “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”
In addition to gathering consumer input on these designs, McDonald's consulted its Global Advisory Council, a group of independent advisors in the areas of nutrition, public health and fitness. These outside experts emphasized the importance of providing access to nutrition information, and support using the new packaging to directly connect customers to information about McDonald's menu.