Maclyn Group wins two national awards
Wednesday, January 16, 2013 3:19 AM
LISLE — Maclyn Group was recently recognized for its creative work with AAA Four-Diamond-Award-Winning Hotel Arista in Naperville.
Hotel Arista accepted the two prestigious bronze Adrian Awards from the Hospitality Sales and Marketing Association International for its “Effortless” advertising campaign and the “Making of An Icon” video.
"It was important to differentiate Hotel Arista from the big chain hotels and create an atmosphere that was something a little different. We used the gracious, old-world service and luxurious elements of the hotel with messages such as Iconic, Effortless, Unscripted and Maverick, to tell the story of the individuals who were attracted to the hotel. It was simple to build the ‘look’ with timeless black and white photographs which created a ‘picture-story’ you could step into and sense the elements of luxury in an atmosphere with just a hint of mischief,” said Ann Moss, creative director at Maclyn Group. “It was great fun to see it come together. I think Audrey Hepburn may have walked through the lobby.”
Hotel Arista lives up to its reputation as “something a little different”. The hotel routinely attracts people who like to write their own story – leaders, innovators, high-profile guests, chic brides, and others. Luxurious, gracious rooms and suites resonate old-world service and glamour. As a notable, innovative, luxury hotel, the staff works endlessly to give guests more and they concentrate on doing it with less as the region’s first truly green hotel to earn the Silver LEED Certification.
The Adrian Awards honor outstanding achievements in advertising, public relations and digital marketing within the travel industry. Adrian Awards are determined by HSMAI, an international organization comprised of sales and marketing professionals representing all segments of hospitality, travel and tourism. The “Making of an Icon” video and the winning “Effortless” advertising campaign may be viewed at: maclyngroup.com.