HOFFMAN ESTATES -- Plum Grove Printers announced sales increased 22 percent during the second quarter of 2012.
Plum Grove rebounded due to the diversity of its services and the acquisition of key new clients, the company sid in a release. The printer has spent the last decade diversifying its services beyond its core ink-on-paper business, offering marketing consultation, custom print-ordering websites for franchise organizations and other large firms, and even QR Code SmartPhone websites for mobile devices.
The firm has also expanded sales of promotional products, such as imprinted shirts, hats and mugs.
Direct mail marketing, one of Plum Grove’s key services, has also been making a comeback. The printer offers a comprehensive direct mail marketing program with targeted consumer lists, a professional design studio, printing and sophisticated mailing services.
Founder Peter Lineal acknowledged that direct mail is “old school,” but nevertheless effective.
“While businesses must use digital marketing, our clients have found that traditional print, collateral, and direct mail are coming back because they’re working. Real estate marketing has rebounded, using direct mail as a way to reach potential clients in their homes,” Lineal said.
He also cited technology changes as lowering the cost of direct mail, such as the U.S. Post Office's Every Door Direct Mail program offering discount postage to mail every house within a zip code, and Information Age prospect-targeting techniques.